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It’s All About That Color Psychology

Ever wonder why someone decided to make their packaging different shades of purple and red? Or why they choose orange for their product?  Well, they did it for a very specific reason. That reason was made based on Color Psychology. What is Color Psychology? Color...

Just How Important Is Product Placement In Stores?

Being mindful about where you stock and place your products in a store can be the difference between selling only a few units and selling a couple hundred. The competition is tough out there and a strong understanding of in-store product placement is important. What...

9 Keys to Developing a Successful Board Game on Kickstarter

What wonderful times we live in where board games are bigger and better than ever. They have evolved into their own culture—a lifestyle—a universe of limitless gateways to explore and challenge your mettle whilst battling sorcerers, the undead, taking over planets, or...

Product Licensing In The Time Of COVID

Although many industries have slowed down since the realities of the pandemic began to take hold in mid-March of 2020, Enhance Innovations continues to see a steady rise in the engagement that we receive from manufacturers to whom we pitch products. As Enhance...